Santiago Ferrero — Chief Marketing Officer

Santiago leads marketing and advertising at Karvo Carbon. His path into the industry was driven by a passion for strategy and an ability to spot potential in growing companies. From the start, he could see the direction Karvo Carbon was capable of going, and set out to help build it. He launched the brand's Meta ad campaigns and grew its presence on Instagram and TikTok, driving customer engagement and playing a key role in the company's sales growth. His work continues to shape how Karvo Carbon connects with its audience and expands its reach in the automotive space.